[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.wanabi.cz\/muze-se-i-spatna-knizka-ci-film-stat-hitem\/#Article","mainEntityOfPage":"https:\/\/www.wanabi.cz\/muze-se-i-spatna-knizka-ci-film-stat-hitem\/","headline":"M\u016f\u017ee se i \u0161patn\u00e1 kn\u00ed\u017eka \u010di film st\u00e1t hitem?","name":"M\u016f\u017ee se i \u0161patn\u00e1 kn\u00ed\u017eka \u010di film st\u00e1t hitem?","description":"Nen\u00ed \u017e\u00e1dn\u00fdm tajemstv\u00edm, \u017ee hlavn\u00edm c\u00edlem filmov\u00e9ho a do men\u0161\u00ed m\u00edry i kni\u017en\u00edho pr\u016fmyslu je vyd\u011blat co nejv\u00edc pen\u011bz. To je ov\u0161em mo\u017en\u00e9 jen tehdy, kdy\u017e si p\u0159ijdou div\u00e1ci film shl\u00e9dnout nebo \u010dten\u00e1\u0159i si onu knihu koup\u00ed. Probl\u00e9m v\u0161ak je, \u017ee naprost\u00e1 v\u011bt\u0161ina film\u016f a knih, kter\u00e9 se dnes vyd\u00e1vaj\u00ed, nen\u00ed zrovna p\u0159\u00edli\u0161 kvalitn\u00ed. To...","datePublished":"2023-08-23","dateModified":"2024-04-23","author":{"@type":"Person","@id":"https:\/\/www.wanabi.cz\/author\/#Person","name":"","url":"https:\/\/www.wanabi.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e32c915fa5b274a4469e3ef5c1f9837e76577a60613858c5c8a74a3de98e33bc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e32c915fa5b274a4469e3ef5c1f9837e76577a60613858c5c8a74a3de98e33bc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"wanabi.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.wanabi.cz\/wp-content\/uploads\/art493229_16x9_20261007_235331_wTDtsn.jpg","url":"https:\/\/www.wanabi.cz\/wp-content\/uploads\/art493229_16x9_20261007_235331_wTDtsn.jpg","height":0,"width":0},"url":"https:\/\/www.wanabi.cz\/muze-se-i-spatna-knizka-ci-film-stat-hitem\/","about":["Kultura"],"wordCount":447,"articleBody":"\tNen\u00ed \u017e\u00e1dn\u00fdm tajemstv\u00edm, \u017ee hlavn\u00edm c\u00edlem filmov\u00e9ho a do men\u0161\u00ed m\u00edry i kni\u017en\u00edho pr\u016fmyslu je vyd\u011blat co nejv\u00edc pen\u011bz. To je ov\u0161em mo\u017en\u00e9 jen tehdy, kdy\u017e si p\u0159ijdou div\u00e1ci film shl\u00e9dnout nebo \u010dten\u00e1\u0159i si onu knihu koup\u00ed. Probl\u00e9m v\u0161ak je, \u017ee naprost\u00e1 v\u011bt\u0161ina film\u016f a knih, kter\u00e9 se dnes vyd\u00e1vaj\u00ed, nen\u00ed zrovna p\u0159\u00edli\u0161 kvalitn\u00ed.\t\tTo samoz\u0159ejm\u011b nen\u00ed nic nov\u00e9ho, bylo tomu tak v\u017edy. Rozd\u00edl je v\u0161ak v\u00a0tom, \u017ee z\u00a0minulosti p\u0159e\u017eily do dne\u0161n\u00ed doby pouze ty skute\u010dn\u011b dobr\u00e9 kousky, zat\u00edmco ty \u0161patn\u00e9 skon\u010dily v\u00a0zapomn\u011bn\u00ed. Ov\u0161em vytvo\u0159it n\u011bco skute\u010dn\u011b dobr\u00e9ho nen\u00ed nijak jednoduch\u00e9. Mnohdy je to dokonce riskantn\u00ed, nebo\u0165 nem\u016f\u017eeme nikdy v\u011bd\u011bt, jak lid\u00e9 na\u0161e d\u00edlo p\u0159ijmou. P\u0159esto existuj\u00ed metody, kter\u00e9 dovedou i ze \u0161patn\u00e9 knihy \u010di filmu ud\u011blat velk\u00fd hit. Pot\u00ed\u017e je v\u00a0tom, \u017ee to nen\u00ed levn\u00e9.\tZ\u00e1kladem je samoz\u0159ejm\u011b \u0159\u00e1dn\u00fd marketing. Ten mus\u00ed b\u00fdt intenzivn\u00ed, aby vyvolal pocit, \u017ee ono d\u00edlo je skute\u010dn\u011b minim\u00e1ln\u011b po\u010dinem roku. Nelze jej v\u0161ak vyu\u017e\u00edt u ka\u017ed\u00e9ho, nebo\u0165 by pak lid\u00e9 v\u016f\u010di tomuto zp\u016fsobu propagace otup\u011bli. Proto se pou\u017e\u00edv\u00e1 pouze u n\u011bkter\u00fdch d\u011bl. A je pravdou, \u017ee to funguje.\tPokud se toti\u017e v\u00a0lidech poda\u0159\u00ed vyvolat o\u010dek\u00e1v\u00e1n\u00ed, \u017ee se jedn\u00e1 o skute\u010dn\u011b n\u011bco v\u00fdjime\u010dn\u00e9ho, pak je mnohem pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee si onu knihu koup\u00ed \u010di nav\u0161t\u00edv\u00ed film. Je v\u0161ak pravdou, \u017ee u filmov\u00e9ho pr\u016fmyslu je situace pon\u011bkud slo\u017eit\u011bj\u0161\u00ed. Zat\u00edmco \u010dten\u00e1\u0159 si knihu koup\u00ed, a i kdy\u017e se mu nakonec nel\u00edb\u00ed, st\u00e1le za ni zaplatil, pokud se div\u00e1kovi nel\u00edb\u00ed film, tak na n\u011bj p\u016fjde pouze jednou a n\u00e1sledn\u011b si nebude kupovat nap\u0159\u00edklad jeho DVD.\tDal\u0161\u00edm zp\u016fsobem, jak zv\u00fd\u0161it popularitu, zejm\u00e9na u knih, je jejich adaptace \u2013 u knih filmov\u00e1 \u010di seri\u00e1lov\u00e1, u filmu kni\u017en\u00ed. Tyto pak p\u0159in\u00e1\u0161\u00ed dal\u0161\u00ed pen\u00edze, nebo\u0165 \u010dten\u00e1\u0159\/div\u00e1k si mysl\u00ed, \u017ee by n\u011bco takov\u00e9ho ned\u011blali, pokud by se nejednalo o skute\u010dn\u011b v\u00fdjime\u010dn\u011b dobr\u00e9 d\u00edlo. Ukazuje se v\u0161ak, \u017ee tomu tak ani zdaleka nen\u00ed.\tI to je d\u016fvod, pro\u010d bychom m\u011bli i v\u00a0tomto p\u0159\u00edpad\u011b p\u0159estat naslouchat reklam\u00e1m. Obvykle toti\u017e nejsou ani zdaleka tak up\u0159\u00edmn\u00e9 a v\u011brohodn\u00e9, jak se tv\u00e1\u0159\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"M\u016f\u017ee se i \u0161patn\u00e1 kn\u00ed\u017eka \u010di film st\u00e1t hitem?","item":"https:\/\/www.wanabi.cz\/muze-se-i-spatna-knizka-ci-film-stat-hitem\/#breadcrumbitem"}]}]